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The Journal

Bond-Building Products Are The Answer To Salon-Perfect Hair 

Hair Advice Hair Trends
Sep 13, 2023

Most of us have embraced the hair dye and hot tools lifestyle, only to be betrayed by dry, brittle locks and those pesky split ends. But don’t reach for that beanie just yet; We have something special for you: bond-fortifying treatments. 

We had a chat with our epic stylists to give us the lowdown on these bond-reinforcing products. Why do they work, and how should we make them part of our haircare routine? 

What Are These Bond-Boosters Anyway? 

Hair is like a complex puzzle, held together by a bunch of chemical links. When these bonds break, due to hair dye, heat, or even just the daily grind of brushing and washing, our hair weakens. Enter bond-fortifying treatments. These bad boys add some extra muscle to those fragile bonds, making your mane resilient and less prone to breakage. 

How Do They Buff Up Your Locks? 

When you colour or lighten your hair, those chemical processes can make the bonds shaky, leading to easy breakage over time. Bond-fortifying products help strengthen existing bonds, making your hair tougher and less likely to snap. 

Who’s the Ideal Candidate? 

Recently lightened or coloured your hair? You should definitely be adding these to your cart. Bond-boosters work wonders on weakened and coloured locks, showing dramatic improvements. 

Frequency? No, Not the Radio Kind. 

Depending on what you’re into—take the Olaplex range for example—you can use these as often as you like or need to. 

Any Effect on My Gorgeous Colour? 

Nope, these treatments don’t mess with your colour. Fun fact: Olaplex is especially useful for blondes, as going lighter than your natural colour can break your hair’s bonds. It’s the perfect treatment to use during your lightening service in salon as it secures a healthy lightening process. 

Bond-Boosters and the TikTok Bun Trend 

The “hack” has been crowned the “Olaplex bun” and those who have tried it only have good things to say! The appeal is obvious: the trick enables a deep conditioning of the hair while sporting a fashionable hairstyle that can be worn in public, no questions asked! 

What Else Hurts Our Tresses? 

Beyond chemical treatments and heat tools, being rough on your hair—especially when it’s wet—or too much sun exposure can damage those precious strands. 

Finding Your Perfect Match 

Consult your hairstylist for personalized advice. We do have a soft spot for the Olaplex Hair Perfector No. 3. Its maleic acid-based formula was the first of its kind when it launched back in 2014. Eight years later it’s still an essential product for hair professionals and at-home enthusiasts alike. The main ingredient that allows Olaplex’s prized product to restore hair strength, shine, and texture is bis-aminopropyl diglycol dimaleate, an active ingredient that repairs broken disulfide bonds to rejuvenate the look and feel of your hair. 

So, there you have it—everything you need to be a bond-builder, not a bond-breaker. Time to give your hair the TLC it deserves! 

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