The Journal

The Flicked Bob: Fashion Month’s Biggest Hair Trend

Sep 28, 2026

Fashion Month always delivers plenty of inspiration, but one hairstyle has emerged as a clear street-style favourite in 2026: the flicked bob haircut.

Polished, playful and unmistakably retro, the flicked bob has been spotted outside the shows throughout New York, London and Milan. Unlike softer, heavily layered bobs, this style is all about a defined shape and ends that deliberately turn outwards.

British Vogue recently named the flicked bob Fashion Week’s number-one bob trend, highlighting its appearance on actors, musicians and digital creators throughout Fashion Month. The publication also noted a shift away from undone, shaggy finishes towards hair that feels more structured and refined.

For Australian clients heading into spring and summer, the flicked bob offers that same polish while still feeling light, fresh and fun.

Blonde woman wearing sunglasses with a sleek, collarbone-length flicked bob styled with turned-out ends.

What is a flicked bob haircut?

Also called a flipped bob, kicked bob or turned-out bob, the flicked bob is defined by ends that curve upwards rather than sitting straight or turning under.

The classic version usually features a strong, blunt perimeter and minimal layering, allowing the outward flick to become the focus. It can sit at the jaw, below the chin or closer to the shoulders. A longer, shoulder-skimming version is a great option for anyone who wants to try the look without committing to a particularly short haircut.

The finish can also be personalised. A subtle bend creates an effortless everyday style, while a sharper, more sculpted flick produces a bolder Fashion Month look. It can be worn with a centre part, deep side part, fringe or a sleek section tucked behind the ear.

Who does the flicked bob suit?

The flicked bob can be adapted for many hair types, but the right cut is essential.

Fine hair may benefit from a stronger perimeter that creates the appearance of fuller ends. For thick or dense hair, carefully placed weight removal can help the bob sit neatly without taking away the structure it needs. Wavy or curly hair may require a more personalised approach based on natural movement, shrinkage and how often the client wants to heat-style their hair.

Length matters too. A jaw-length bob creates a sharper statement, while a collarbone or shoulder-length version gives the style more movement and may be easier to tie back during Queensland’s warmer weather.

Your Epic stylist can consider your hair texture, density, growth patterns, preferred part and daily routine before recommending the most wearable version for you.

Woman with a sleek, dark chin-length flicked bob, styled with turned-out ends and black hairpins.

How to ask for a flicked bob at Epic Hair Designs

Bring two or three reference images to your appointment and explain what you like about each one. You may love the length in one photograph, the softer flick in another and the fringe or parting in a third.

During your consultation, discuss:

  • Where you want the perimeter to sit
  • How blunt or softly textured you want the ends
  • Whether you prefer a subtle bend or dramatic flick
  • How much time you are comfortable spending on daily styling
  • Whether you still need to tie your hair back
  • How frequently you are prepared to maintain the shape

Rather than copying one photograph exactly, your stylist can translate the idea to suit your hair. Explore Epic’s short haircut services or find an Epic stylist across Brisbane and the Gold Coast.

How to style a flicked bob at home

Begin with a heat protectant before using a dryer, straightener or hot brush. Davroe Thermaprotect is a lightweight option designed to protect, smooth and reduce frizz without weighing the hair down.

Blow-dry the hair smoothly, directing the roots and mid-lengths downwards. As you reach the ends, use a small or medium round brush to turn them away from the face. The Varis Large Nylon Bristle Round Brush can help create tension and shape during blow-drying.

For a more defined kick, pass a straightener lightly through each section and rotate it outwards as you reach the ends. Avoid repeatedly applying heat to the same section.

If you need additional smoothness before your finishing work, try Goldwell StyleSign Smoothing Serum Spray. Finish with a light mist of R+Co Outer Space Flexible Hairspray to support the shape while keeping the result touchable rather than stiff.

Ready to try Fashion Month’s standout bob?

The flicked bob combines a classic shape with a playful finish, making it an ideal option for anyone who wants a noticeable change without choosing an overly complicated haircut.

Book an appointment at your nearest Epic Hair Designs salon and bring your favourite Fashion Month references along. Your stylist can personalise the length, shape and level of flick to create a bob that looks polished in the salon—and remains achievable at home.

Related Articles

The 'Must Read' List

No related posts found.