Goldwell direct dye colour

Goldwell Elumen Hair Colour Brisbane & Gold Coast

From polished natural colour to electric creative work, Elumen gives colour another way to enter the hair.

Looking for a Goldwell Elumen hair colour salon in Brisbane or the Gold Coast? Epic Hair Designs creates personalised natural, copper, red, pink, violet, pastel and multi colour results across 18 salons.

Elumen is a permanent, oxidant free direct dye system. It can deliver exceptional depth, intensity and shine without ammonia odour or developer, but it does not lighten naturally pigmented hair. Your Epic colourist will decide whether Elumen can create your result alone or should follow professional pre lightening.

Glossy pink and deep red Elumen bob with a bold fringe
Permanent colour. A different technology.
Oxidant free Direct dyes without developer, peroxide or ammonia odour
No natural lift Colour is deposited without lifting naturally pigmented hair
18 salons Goldwell colourists across Brisbane and the Gold Coast
Epic Hair Designs colourist working with a client during a professional colour appointment

What makes Elumen different

It is permanent colour, but not conventional permanent colour.

Traditional permanent colour uses an oxidative process. Elumen takes another route. Goldwell classifies it as permanent, but the formula uses selected direct dyes and no oxidant. That means it deposits colour without using developer to lighten your natural pigment.

For the client, that can mean a salon experience without ammonia odour and a finished result known for saturated colour and strong reflection. For the colourist, it opens a compact, intermixable palette that can move from glossy natural tones to highly expressive creative work.

  • Natural, warm and vivid colour directions can be customised
  • The starting base has a major influence on the visible result
  • Bright or pastel colour on dark hair may require pre lightening first
  • Elumen Naturals can be considered for dimensional grey coverage

Elumen is not bleach. If your chosen shade needs a lighter canvas, your Epic colourist will first assess whether your hair can support a separate lightening service.

Your consultation

The colour starts with the canvas.

An inspiration image shows the destination, but your current base decides the route. Elumen does not lift naturally pigmented hair, so a bright violet on dark brunette hair is a different appointment from placing violet over an existing light blonde.

Your Epic colourist will assess natural depth, previous colour, porosity, condition, grey percentage, scalp history and the maintenance you are prepared to continue. For larger transformations, a strand test or staged plan may be recommended.

Base How light, even and warm the hair is before Elumen is applied.
History Previous tint, direct dye, box colour and lightening can change the formula and future removal.
Commitment Vivid colour, pastel maintenance and major pre lightening need realistic time, care and refresh planning.
Epic Hair Designs colourist Lacey reviewing a professional Goldwell colour swatch chart
Tell your colourist about every previous colour service, especially dark tint, vivid direct dye and home colour. What is underneath affects both the result and any future colour change.

Inside the technology

Colour by attraction, not oxidation.

Goldwell describes the system as HDmax and Shine and Care Technology. In plain language, carefully selected direct dyes are designed to move into the hair and create intense, reflective colour without an oxidative developer.

01

Selected direct dyes

Elumen uses nonoxidative dye molecules designed to penetrate the cuticle and reach the outer layers of the cortex.

02

Magnet Effect

This is Goldwell’s name for the attraction that supports dye penetration, colour intensity and longevity.

03

Repair Effect and shine

Goldwell says damaged areas inside the hair are filled while its Shine and Care Technology supports brilliance and a healthy hair feel.

In Goldwell’s published comparisons, Elumen delivered up to 76% more colour intensity than oxidative colour and up to 37% more shine than intensive demi permanent colour. Individual results vary with the shade, starting base, condition and care.

Black bob with vivid pink Elumen colour placement

Choosing the Goldwell system

Elumen is one colour route, not the answer to every colour goal.

Epic colourists work backwards from the result. Your need for lift, coverage, longevity, tone and scalp comfort helps determine which professional system earns its place.

ELUMEN

Permanent direct dye

Oxidant free and PPD free, with no ammonia odour or developer. It deposits natural to vivid colour but does not lift natural pigment.

TOPCHIC

Permanent oxidative colour

A traditional professional permanent route chosen when lift, dependable grey coverage and an extensive natural shade result are required.

TOPCHIC ZERO

Ammonia free permanent colour

An oxidative colour system that still works with developer. It can lift natural pigment and support permanent coverage without ammonia.

COLORANCE

Demi permanent colour

An ammonia free oxidative glossing and tonal route often used to refresh, refine or add lower commitment colour and shine.

Model with luminous vivid copper curls and a green jacket

Client and colourist experience

Intensity in the mirror. Intelligence behind the chair.

Clients often notice the absence of ammonia odour during the colour service, then the depth and reflection once the hair is dried and moving. Epic colourists value the ability to customise natural, warm and pure shade families, control creative placement and build a result around the real starting base.

The service can include supporting Elumen products selected by the colourist to prepare the hair, adjust application and seal the finished colour. At home, the right care helps protect the work.

  • PreparePre treatment may be used when the canvas needs more even colour deposit.
  • LockElumen Lock can be used after colour to support durability and help reduce wash out.
  • CleanseUse the colour care shampoo and conditioner recommended for your exact shade and hair.
  • ProtectModerate heat, use heat protection and consider sun, chlorine and salt water exposure.
  • RefreshReturn before the colour feels tired, especially with pale, vivid or high contrast work.

Your salon experience

From colour idea to colour plan.

A natural gloss and a major vivid transformation need different bookings, but every considered Elumen service begins with the same professional thinking.

01

Consult

Discuss inspiration, colour history, scalp history, daily styling and future maintenance.

02

Assess

Review the base, porosity, condition, grey percentage and whether a strand test is needed.

03

Prepare

Pre lighten or even the canvas only when the agreed colour and hair condition call for it.

04

Colour

Create and apply the custom formula, then complete the professional Elumen finishing process.

05

Maintain

Finish the hair, explain home care and agree on the right refresh or transformation plan.

Elumen pricing

Your price follows the colour work.

Elumen pricing depends on your hair length and density, the amount and placement of colour, your chosen stylist level and whether the result also needs pre lightening, corrective work, treatment, cutting or styling.

A natural tonal service and a full multi colour transformation are not the same appointment. Choose a current Elumen package when it matches your goal, or begin with a consultation for a tailored plan and quote.

Plan the right appointment.

Explore current Elumen packages, compare salon price lists or understand how Epic pricing works.

18 Epic salons

Find Goldwell Elumen colour in Brisbane or the Gold Coast.

Choose the salon that fits your location, then view its team, opening hours, booking options and current price list. For major creative work, contact the salon so the right appointment time can be reserved.

Gold Coast salons

Visit Epic at Hope Island or Upper Coomera.

Elumen questions

The important questions, answered clearly.

Elumen behaves differently from conventional permanent colour. These answers explain the principles, while your consultation turns them into a plan for your hair.

What is Goldwell Elumen?

Goldwell Elumen is a professional permanent hair colour system that uses selected direct dyes. It works without an oxidative developer, ammonia odour or peroxide and is known for colour intensity, shine and a wide spectrum of natural to vivid results.

Is Elumen permanent hair colour?

Yes. Goldwell classifies Elumen as permanent colour. It differs from conventional permanent colour because it is nonoxidative and uses direct dyes rather than an oxidative developer to create the colour result.

Is Elumen ammonia free?

Yes. Elumen has no ammonia odour and is oxidant free. That can create a different in salon experience from traditional oxidative permanent colour.

Does Elumen use peroxide or developer?

No. Elumen colour itself uses direct dyes and does not require an oxidative developer or peroxide. If the desired result needs a lighter base, a separate professional lightening service may be required before Elumen is applied.

Is Goldwell Elumen PPD free?

Goldwell describes Elumen as PPD free. PPD free does not mean allergy free. Tell your salon about every previous colour reaction or known sensitivity before booking, and follow any professional or medical testing advice that applies to you.

Can Elumen suit a sensitive scalp?

Goldwell identifies Elumen as an option for some clients with scalp sensitivity or allergy to oxidative colour because it uses direct dyes and is oxidant free. It is not risk free or suitable for every allergy. A detailed consultation and, when appropriate, dermatologist conducted patch testing are still important.

Can Elumen lighten natural hair?

No. The oxidant free Elumen formula does not lift naturally pigmented hair. It deposits colour onto the existing base. If the goal needs a brighter or paler canvas, your colourist may recommend professional pre lightening first.

Can dark hair become vivid pink, purple or blue with Elumen?

A vivid shade placed directly over dark hair may read as a subtle reflect rather than a bright fashion colour. Clear pink, purple, blue or pastel results usually need a lighter base. Your natural depth, old colour and hair condition determine whether pre lightening is realistic.

Can I have pastel Elumen colour?

Yes, when the starting canvas is light and even enough. Soft lavender, peach, blush and similar pastel results generally need pale blonde hair and may require more frequent refreshes than deeper shades.

Does Elumen cover grey hair?

Goldwell states that Elumen Naturals can provide up to 100% dimensional grey coverage. Dimensional coverage may look different from a dense oxidative permanent result. Your grey percentage, natural base and preferred finish help the colourist choose between Elumen and another Goldwell system.

What is the difference between Elumen and Topchic Zero?

Both are ammonia free Goldwell permanent colour systems, but the technology is different. Elumen is a nonoxidative direct dye with no developer and no lift. Topchic Zero is oxidative permanent colour that works with developer and can lift natural pigment while providing permanent coverage.

What is the difference between Elumen and Colorance?

Elumen is classified as permanent, oxidant free direct dye colour. Colorance is an ammonia free demi permanent oxidative system commonly used for glossing, toning, refreshing and lower commitment colour. Your colourist chooses according to the result, base and maintenance goal.

How long does Elumen hair colour last?

There is no single number for every shade or client. Longevity changes with the colour depth, starting canvas, porosity, washing frequency, heat, sun, chlorine and home care. Pale and vivid work usually needs planned refresh appointments to keep its original clarity.

Does Elumen fade?

Yes. All hair colour changes over time. Elumen is designed for long lasting intensity, but shampoo choice, hot water, frequent heat styling, UV exposure and swimming can all affect the rate and character of fading.

Can Elumen be removed or changed later?

Elumen is designed to be durable, especially in saturated vivid shades. Removal and future lightening can be complex. Do not try to strip it at home. Tell your colourist about any Elumen or other direct dye history before a colour change, and expect that a strand test or staged correction may be recommended.

Is Elumen suitable for damaged hair?

Its oxidant free technology avoids the lift created by oxidative colour, and Goldwell describes a Repair Effect within the system. That does not make every damaged head of hair ready for colour or pre lightening. An Epic colourist will assess strength, porosity and previous chemical work before recommending a service.

How much does Elumen colour cost at Epic Hair Designs?

Pricing varies with hair length and density, colour placement, stylist level and any pre lightening, corrective work, treatment, cutting or styling required. View the current Elumen packages and salon price lists, then arrange a consultation for a tailored quote when the goal is complex.

What should I book if I am unsure?

Start with a colour consultation or contact your preferred Epic salon. Share your current colour, full colour history, hair length and inspiration images. The team can then match you with the right colourist and reserve enough time for the likely service.

Your next colour

Ready to colour outside the conventional system?

Choose an Epic salon in Brisbane or the Gold Coast and book an Elumen appointment shaped around your base, your colour idea and the way you want to maintain it.

Bring the colour idea. Leave with the technical plan.

Your consultation connects the shade you love with the canvas you have, the system that suits it and the maintenance that keeps the result intentional.