You use professional shampoo. You book regular salon appointments. You protect your hair from heat. Yet your colour still loses its shine, your blonde turns brassy, or your hair starts to feel rough and difficult to manage.
The problem might not be your products.
It could be something hiding in the water you wash your hair with every week.
Tiny metal particles, including copper, can build up inside the hair fibre over time. This may affect the way colour develops, contribute to unwanted tones and make the hair more vulnerable to breakage. L’Oréal Professionnel created Metal Detox to target this largely invisible problem using Glicoamine, a molecule designed to penetrate the hair fibre and neutralise metal particles from within.

Why Is Metal Detox All Over Social Media?
Haircare feeds are full of conversations about hard water, metal buildup, brassiness and hair that never seems to feel completely clean or shiny.
Metal Detox has become one of those products people want to see tested. The before and after videos are glossy, the results look expensive and the idea that your shower water could be affecting your hair is difficult to ignore. Reportedly more than 500 million TikTok views for #MetalDetox, showing how strongly the range has captured the attention of hair lovers, creators and stylists.
Of course, a viral video cannot tell you exactly what your own hair needs. What makes Metal Detox interesting to professionals is that it is not simply designed to coat the hair with temporary shine. It targets metal particles inside the hair fibre, then supports the hair through professional treatment and home care.

What Happens During an Epic Metal Detox Treatment?
Your Epic stylist will first consider your colour, condition and recent hair history.
At the basin, your hair is cleansed with L’Oréal Professionnel Metal Detox Shampoo, a rich cleansing cream that helps remove and neutralise metal particles without leaving the hair feeling aggressively stripped.
The Metal Detox Mask is then worked through the lengths to nourish, soften and help protect the hair. After it is rinsed, your stylist can recommend the right finishing care for your hair, including the Metal Detox Concentrated Oil or High Protection Cream.
The experience feels luxurious, but the purpose goes beyond softness. Metal Detox is designed to support clearer colour, less breakage, improved shine and a smoother finish.
L’Oréal Metal Detox basin treatments at Epic Hair Designs start from $62.
What Our Epic Stylists Are Looking For
The first thing you may notice is how your hair feels.
Our stylists pay attention to whether the hair feels smoother at the basin, detangles more easily and behaves better during the blow dry. They also look at the clarity of the colour, the level of shine and whether the lengths feel polished without feeling heavy or coated.
This can be especially valuable for clients who colour or lighten their hair regularly. Metal particles can interfere with colour and lightening services, so neutralising them can help support a more reliable, true to tone result.
Is Metal Detox Only for Blondes?
No. Blondes and balayage clients may be particularly interested because brassiness, colour clarity and breakage are common concerns, but Metal Detox can also be used on natural, brunette, red, coloured and lightened hair.
It may be worth discussing with your stylist if your colour fades or changes quickly, your hair feels rough despite regular treatments, your ends break easily, or your finished hair never looks as shiny as you expect.

Continue the Results at Home
Every time you wash your hair, it comes into contact with water again. That is why Metal Detox also includes home care products.
The Shampoo helps cleanse and neutralise metal particles. The Mask adds softness and protection. The Concentrated Oil smooths the hair and adds shine, while the High Protection Cream provides leave in care and heat protection.
You do not necessarily need the entire range. Your Epic stylist can recommend the products that suit your hair, colour and styling routine.
The Metal Detox Takeaway
Metal Detox will not replace good colouring, regular trims or the right heat protection. However, it may help address a hidden reason your hair feels dull, fragile or different from the result you expected.
Book your next appointment at Epic Hair Designs and ask your stylist whether a L’Oréal Metal Detox treatment is right for your hair.
Metal Detox treatments start from $62.