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Trend Report: The Kendall Effect

Kendal Effect Blog Image

A new season calls for a new do, and if the runways of Europe are any indication, this season you’re going to be making a very specific request at your next salon appointment.

This autumn, redheads are having their moment in the sun!

We’ve seen many a celeb sporting red hair over the past year, but when Kendall Jenner stepped out at the Prada autumn/winter 2022 show this month sporting a new copper do, a key hair trend was born.

The normally brunette beauty ditched her dark locks and debuted a brighter hue on the runway in Milan, and has since been spotted sporting the same look in Paris, both on and off duty.

Whether you prefer your locks on a natural-looking ginger/auburn side, or prefer a deep true red, there’s a red tone for everyone. The key is to find the perfect shade to complement your skin tone and eye colour.

Ready to take the plunge?

If you’re on the fence, or somewhat of a commitment-phobe, start with a red gloss treatment. Essentially a shine treatment that tints your hair red, a gloss treatment allows you to experiment with a bold new shade without the commitment. Gloss treatments typically fade relatively quickly, so if you decide the shade isn’t for you, you’ll be back to your natural colour in no time.

Prefer to dive right in? Take it to the next level with a semi or permanent hue. Your colourist will be able to determine the most flattering shade for you. For added depth, play with your hair’s texture or add dimension with highlights.

When it comes to maintenance, red tends to fade faster than blonde and brunette shades, due to the pigment, so be sure to invest in quality salon products to make your colour go the distance.

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